Concept development and positioning
What the place is, who it's for, and what it charges. Settled on paper and pressure-tested against the catchment before you commit to a site.
This is the cheapest work we do and it prevents the most expensive problems. Plenty of concepts are perfectly good and simply can't carry the rent being asked for that unit. Worth knowing before the lease, not after.
Suits: Operators still choosing between sites or formats.
What you get
- Concept written down in one document
- Catchment and competitor read
- Indicative menu and price architecture
- Investment case before you sign

